Corporate Promotions at AutoCamp

Corporate Promotions at AutoCamp

AutoCamp Hospitality Group, a collection of boutique properties in the country’s most iconic outdoor destinations, announced Corporate Promotions at AutoCamp that underscore the company’s commitment to excellence, innovation, and strategic growth. Several key positions have changed. Let’s see what that means for the business of AutoCamp.

Corporate Promotions at AutoCamp: Bryan Terzi

We covered Bryan Terzi just last November when he was named Chief Marketing Officer. He hasn’t even been in the role for a year and now he’s been promoted to Chief Commercial Officer and will now lead sales, marketing, and revenue strategy.

Since joining AutoCamp last year as CMO, he’s played a key role in positioning the brand for sustained success and has demonstrated thoughtful, effective leadership. As a key spokesperson for the brand, he’s been instrumental in forging strategic, value-aligned partnerships that enhance AutoCamp’s cultural relevance. 

Hospitality Net

This is really interesting wording. Last year, we covered an interview with Terzi where he focused on a few key elements for AutoCamp’s future:

Expansion

We have a bunch in the pipeline right now that we’re considering. We have four locations in California right now, and we’re continuing to look along the coast. We’re also considering Mexico as a destination that we’d like to possibly pursue in the near future. In addition to that, there’s opportunities that come across all the time due to the concept of the brand that we’re able to put forward. So it’s really just picking that sweet spot of right location within a two-hour drive from a major city center, whether it’s close to a national park or just an iconic outdoor destination.

CoStar

However, since then, the only new locations that we know of are the attempts to get city approval in Napa – which they have not gotten yet. And the purchasing of a property in Saugatuck, Michigan. That’s it. Personally, we hope they focus on US locations, not Mexico, but considering AutoCamp Hill Country will be four years late to open IF it opens in “mid-2026”, our concerns about AutoCamp’s ability to expand stands.

Partnerships

We have been covering the AutoCamp/Hilton partnership from the beginning. At this point, you can find some of the AutoCamp properties available for booking on the Hilton site and apps, but it’s not possible to use points on AutoCamp stays. Still, Terzi said AutoCamp’s partnership with Hilton has yielded more awareness and bookings for AutoCamp.

Would there be other partnerships? How would that work?

I’m thrilled to step into this next chapter — shaping our commercial strategy to meet the changing needs of our guests and helping grow a brand that fosters meaningful connections with the outdoors.

RV Pro

Corporate Promotions at AutoCamp: David DiFalco

Hospitality.net reports:

David DiFalco brings a strong operational mindset and steady, values-driven leadership to his expanded role as President and COO. Since joining AutoCamp as COO in 2024, Dave has played a pivotal role in operationalizing strategy, enhancing structure, and reinforcing the executive foundation. With 25 years in hospitality, he has held senior roles at Stonebridge Companies, Under Canvas, and Great Wolf Resorts, where he oversaw a $500 million portfolio. In his new role, he will guide the executive team and oversee key areas including marketing, finance, people & culture, and operations.

Having worked for Under Canvas, which has been very successful, hopefully he will bring much needed leadership that will also spearhead expansion of AutoCamp in the US.

DiFalco said:

Stepping into the role of president and COO is an incredible honor. Over the past year, l’ve seen firsthand the momentum AutoCamp is building as a leader in outdoor hospitality. I’m excited to continue shaping our strategic vision, deepening our guest experience, and leading an exceptional team as we grow and innovate across the business.

RV Pro

Hopefully there is more growth coming beginning with the expansion in the US.

Corporate Promotions at AutoCamp: Courtney Pugh 

Courtney Pugh has been named senior director of integrated marketing partnerships, where she’ll lead collaborations that amplify AutoCamp’s visibility and cultural relevance like their recent amenity partnership with Gozney, according to RV Pro.

Corporate Promotions at AutoCamp: Alannah Paren

RV Pro says Alannah Paren steps into the role of senior manager, Customer Relationship Management (CRM), leading efforts to deepen guest relationships through personalized, data-informed engagement.

We’d love to know the data they are using on their site visitors and guest visits to help focus on “deepening guest relationships.”

One of the AutoCamp strengths, in our opinion (based on our visits), is they are terrific at offering both entertainment and activities at all locations. Their suggestions of activities at various locations, though, is rather generic and weak. They could use improvement.

Corporate Promotions at AutoCamp: Conclusion

Time will tell how effective each person is in their new job – and when the next round of changes and promotions will occur. As you can tell, our focus is GROWTH. AutoCamp has been very vocal and clear about their intended plans for growth … until this round of promotions. It seems not to be a focus. We are hoping for more AutoCamp locations soon!